Wellena
Balanced Hormones Brought to You by Nature
The Client
Hormones Balance, a women’s online wellness brand, experienced growth beyond its online programs and began to expand its product offering to include a range of supplements that complemented its programs. In response to the escalating success of the supplement line, the brand made the strategic decision to establish a separate brand and website, Wellena, exclusively dedicated to showcasing and selling its supplements.
The Ask
A comprehensive branding initiative to enhance the visibility and accessibility of its new product line to reach a wider audience of women seeking to improve their health and hormones.
SERVICES PROVIDED
Logo Design
Visual Branding
Website Design
Packaging Design
The Client
Hormones Balance, a women’s online wellness brand, experienced growth beyond its online programs and began to expand its product offering to include a range of supplements that complemented its programs. In response to the escalating success of the supplement line, the brand made the strategic decision to establish a separate brand and website exclusively dedicated to showcasing and selling its supplements.
The Ask
A comprehensive branding initiative to enhance the visibility and accessibility of its new product line to reach a wider audience of women seeking to improve their health and hormones.
SERVICES PROVIDED
Logo Design
Visual Branding
Website Design
Packaging Design
The Approach
The team saw an opportunity to create a separate store and brand called Wellena. This would complement the online courses, blog and education. We created a logo for the brand, packaging strategy and design for the supplement bottles, and created marketing materials to go in each shipment.
Wild Growth
With a revitalized image, the brand began attracting new customers and boosting its sales. An often-overlooked audience responded to an expert offering candor and high quality solutions-based products. As a result, we achieved best-ever revenue, a #1 book launch, unprecedented new product adoption, and new levels of customer confidence and loyalty.
18+
SKU launch
20%+
Growth with new product launches