Lumebox
Science that Converts
The Client
A global red light therapy brand dedicated to the consumers’ health and well-being, Lumebox was ready to differentiate itself from competitors and build brand equity.
The Ask
Website design and strategic visual storytelling that would increase brand awareness and create a distinctive online presence.
SERVICES PROVIDED
Website Design
Content Strategy
Visual Branding
The Client
A global red light therapy brand dedicated to the consumers’ health and well-being, Lumebox was ready to differentiate itself from competitors and build brand equity.
The Ask
Website design and strategic visual storytelling that would increase brand awareness and create a distinctive online presence.
SERVICES PROVIDED
Website Design
Content Strategy
Visual Branding
The Approach
After gathering competitive analysis and customer insights, we understood that consumers needed more education on the product to get excited about its benefits.
Realizing customers were confused by the technical language of the science, we created more approachable messaging to address customer pain points. With a user-centered story, strategic cadence, and unique visual brand identity that incorporated color schemes, typography, layout, user experience enhancements, and a cohesive visual aesthetic, we updated the ecommerce experience from first impression to checkout, giving customers greater clarity and confidence.
Wild Growth
With the reimagined design architecture and visual direction in place, Lumebox’s ecommerce store boasted a seamless user experience, resulting in increased user capture and conversions.
2x
Conversions
3x
Black Friday Sales