IN-Q is a professional spoken word artist, Emmy nominated lyricist, multi-platinum songwriter, world renowned keynote speaker, and the best-selling author of the poetry book “Inquire Within”.
The Ask
Design and produce all promotional materials for the event, including digital marketing collateral and print media.
SERVICES PROVIDED
Digital Design
Website Design
Large Format Signage
Marketing Materials
Social Media Design
Investor Deck
The Client
IN-Q is a professional spoken word artist, Emmy nominated lyricist, multi-platinum songwriter, world renowned keynote speaker, and the best-selling author of the poetry book “Inquire Within”.
The Ask
Design and produce all promotional materials for the event, including digital marketing collateral and print media.
SERVICES PROVIDED
Digital Design
Website Design
Large Format Signage
Marketing Materials
Social Media Design
Investor Deck
The Approach
At the start-up level, we needed to create the direction and strategy to launch the brand, including the course platform, website, marketing channel assets, and an expansion of visual branding.
The goal was to become a leader in the online learning industry and respected resource in the health, wellness and personal improvement market with the initial launch goal of reaching 1 million users.
By creating pillars to represent the brand structure in a consumer-facing architecture, we were able establish a visually appealing brand design for the website, course materials, marketing collateral and social media that resonated with the target audience.
Wild Growth
With the design architecture and visual direction in place, the brand created a seamless user experience at every touch point of the customer journey. This design continued to serve as a foundation of the brand years beyond the start-up level and contributed to the business growth and revenue objectives ultimately obtaining 1 million users.