The Girlfriend Doctor
For Women Before, During and After Menopause.
The Client
Dr. Anna, a well-established women’s health brand, found itself growing fast, but with an increasingly competitive market, there was a threat of declining sales. Originally built with traditional direct response methods, further growth demanded a more modern approach.
The Ask
A comprehensive rebranding initiative to elevate the brand, capture an untapped segment of the audience, and boost sales
SERVICES PROVIDED
Naming
Brand Standards
Visual Branding
Messaging & Copy
Website Design
Packaging Redesign
Content Strategy
Ads
Emails
Promotions
The Client
Dr. Anna, a well-established women’s health brand, found itself growing fast, but with an increasingly competitive market, there was a threat of declining sales. Originally built with traditional direct response methods, further growth demanded a more modern approach.
The Ask
A comprehensive rebranding initiative to elevate the brand, capture an untapped segment of the audience, and boost sales
SERVICES PROVIDED
Naming
Brand Standards
Visual Branding
Messaging & Copy
Website Design
Packaging Redesign
Content Strategy
Ads
Emails
Promotions
The Approach
Based on market analysis and consumer insights, our team saw an opportunity to appeal to a more sophisticated customer who would be willing to make a bigger investment in their health.
Dr. Anna became The Girlfriend Doctor, reflecting a commitment to having honest, unashamed conversations with customers, grounded in founder Dr. Anna Cabeca’s personal storytelling.
Then, we modernized the brand look, feel, and voice, simplified the messaging, and overhauled product packaging design. A refreshed website and comprehensive content and funnel strategy drove engagement, retention, and revenue.
Wild Growth
With a revitalized image, the brand began attracting new customers and boosting its sales. An often-overlooked audience responded to an expert offering candor and high quality solutions-based products. As a result, we achieved best-ever revenue, a #1 book launch, unprecedented new product adoption, and new levels of customer confidence and loyalty.
Sales Revenue Growth
1
%
YOY Black Friday Revenue Growth
1
%
Supplement Sales Growth
1
%