Commune Digtial Media
Putting Wellness Experts within Reach
The Client
Commune is a course platform for holistic well-being. With a library of courses by the world's leading teachers across yoga and fitness, mindfulness, food and health, sustainability, and civic engagement.
The Ask
The start-up brand was ready to embark on exploring a customer-facing design architecture for their digital course platform to encourage enrollment.
SERVICES PROVIDED
Digital Design
Website Design
Visual Branding
Iconography
Marketing Materials
Social Media Design
Course Design
Investor Deck
The Client
Commune is a course platform for holistic well-being. With a library of courses by the world's leading teachers across yoga and fitness, mindfulness, food and health, sustainability, and civic engagement.
The Ask
The start-up brand was ready to embark on exploring a customer-facing design architecture for their digital course platform to encourage enrollment.
SERVICES PROVIDED
Digital Design
Website Design
Visual Branding
Iconography
Marketing Materials
Social Media Design
Course Design
Investor Deck
The Approach
At the start-up level, we needed to create the direction and strategy to launch the brand, including the course platform, website, marketing channel assets, and an expansion of visual branding.
The goal was to become a leader in the online learning industry and respected resource in the health, wellness and personal improvement market with the initial launch goal of reaching 1 million users.
By creating pillars to represent the brand structure in a consumer-facing architecture, we were able establish a visually appealing brand design for the website, course materials, marketing collateral and social media that resonated with the target audience.
Wild Growth
With the design architecture and visual direction in place, the brand created a seamless user experience at every touch point of the customer journey. This design continued to serve as a foundation of the brand years beyond the start-up level and contributed to the business growth and revenue objectives ultimately obtaining 1 million users.
1M
Platform users
2nd
Largest course platform
