Barebones
Cultivating connections outdoors
The Client
Barebones Living had beautiful products, but was struggling to find its footing among its competitors. Consumers were misunderstanding the value proposition and undervaluing the products as a result.
The Ask
Work with their in-house team to help Barebones carve out their corner of the marketplace and find the fans who wanted what they bring to the table.
SERVICES PROVIDED
Positioning
Demographic Research
Messaging & Copy
Content Strategy
Social Media
Packaging Copy
Retail Displays
Ads
Emails
Promotions
The Client
Barebones Living had beautiful products, but was struggling to find its footing among its competitors. Consumers were misunderstanding the value proposition and undervaluing the products as a result.
The Ask
Work with their in-house team to help Barebones carve out their corner of the marketplace and find the fans who wanted what they bring to the table.
SERVICES PROVIDED
Positioning
Demographic Research
Messaging & Copy
Content Strategy
Social Media
Packaging Copy
Retail Displays
Ads
Emails
Promotions
The Approach
We shifted the marketing focus from materials and function to sensory-rich, evocative stories and tableaus, showing the consumer what they could create and who they could be with Barebones’s help.
A multi-channel content strategy taught the consumer to entertain, cook, and engage creatively with the outdoors, building emotion into the value proposition. We centered connection—and made the aspirational achievable. And then we packaged it all in shoppable experiences.
Wild Growth
We quickly and successfully differentiated the brand and built an ardent fan base. Within a year, Barebones realized sustained revenue growth across sales channels, exponential growth on social media, placement in upscale retail outlets, and was extended a coveted invitation to host an official dining experience at SXSW festival.
3x
Website conversions
$1m
First months
6x
Instagram followers